College football

Reggie Bush is the man. He’s also a man that loves Wendy's Breakfast so much he committed to tailgating it all season long.

March Madness

We started the NCAA x Wendy’s partnership off with a different Reggie for a different sport.

We got Kenny “The Jet” Smith in the mix too but unfortunately, the pandemic kept an assuredly close game of 2v2 from happening.

Art Director: Chad Ford

Creative Director: McKay Hathaway

Agency: VMLY&R KC