Cyber Search
We hid over 100 unique codes across Wendy’s old digital assets, made hints for each hiding space, and then sent Wendy’s Twitter followers searching. With a Wendy’s coupons and clout on the line, fans found every last code with shocking speed. The Internet never ceases to amaze.
A small sampling of hiding places.
A smattering of hints.
And the kickass launch poster made by the ultra talented Ben Grace.
With no paid budget, we infiltrated the most searched Pinterest categories and turned Wendy into a Pin-fluencer in the process.
We started by building boards inspired by Pinterest mainstays such as fashion, art, inspirational quotes, and home decor.
We then filled each board pins, sneaking Wendy’s into every image and adding a heavy-handed sprinkling of keywords to post copy.
We were so #Inspired we even made videos for each board.
My partner and I were given the keys to Wendy’s Instagram for a couple of months. No one died.
Tweets
From Roast Day to random days, the forces that be sometimes granted me access to the Wendy’s holy grail.
The Internet said our shirt looked liked diarrhea, and promptly claimed every last one.
Art Director: Chad Ford
Agency: VMLY&R KC