Chef’s Test

To announce the upcoming launch of Wendy's Breakfast we invited the competition, former McDonald's head chef Mike Haracz, to put it to the test. We made a six digital videos with Chef Mike. The client dug them so much we ended up weekend rushing cut a version for TV.

For the curious, here’s the digital videos that spawned the TV, all packaged up in one nice neat playlist for your enjoyment.

Tasting without tasting

Then we used every sense besides taste to get people salivating for the launch of Wendy’s Breakfast.

Wendy’s Breakfast twitter

BK made the mistake of trying to “burn” Wendy’s on Twitter.

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So right before the launch of breakfast, we put their image to work for us.

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Then McDonald’s tried to get in on the action by making March 2nd (Wendy’s launch date for breakfast) into National Egg McMuffin Day. Naturally, we clapped back.

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And when the dust had settled, the fans agreed. Wendy’s was America’s Favorite Breakfast.

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Art Director: Chad Ford

Agency: VMLY&R KC