keep living smart

We set out to reestablish smartwater as the smart choice with an unexpected new spokesperson who’d recently committed to living smarter.

Hey, listen to this radio spot.

On the 5th of July we launched the campaign with smartwater’s new unofficial holiday, Rehydration Day. And to counteract hangovers from sea to shining sea, we created smartkegs.

Plus I finally got to fulfill my lifelong dream of being a faux fashion designer.

And a bunch of nice reporters wrote about the campaign.

Art Director: Chad Ford

Creative Directors: Jennifer Farquharson & Jessica Walden Morden

CCO: Noel Cottrell

Agency: VMLY&R